Susan Shatzer — Confidence Through Clarity™
Website Walkthrough
Page Purpose
Primary brand landing page — first impression for all organic and direct traffic
Key Features
Hero with core brand statement: 'You're not patterned, you're stuck'
Scrolling proof bar: Oscars, Best Holistic Life, documentary credentials
Email capture popup (8-second delay) — feeds GHL sequence
Pillars of Power documentary trailer section
5 video testimonials from real clients
Full value ladder: Free → $97 → $197 → $3,997
Susan & Bethany photo with bios
Magazine cover feature (Best Holistic Life)
GBK 2024 Oscars Gift Suite credential section
Talking Points
"This is the front door — every piece of media drives here first."
"The proof bar immediately establishes authority before they scroll."
"The popup captures leads from visitors who aren't ready to buy yet."
"The value ladder lets every visitor self-select their entry point."
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